How it went.
Northshore Physical Therapy is fictional. It exists so this site can show the shape of a result without borrowing a real client’s data before they have agreed to it. Every number on this page is invented. The format is exactly what a real case study will use.
The shape is fixed: a ledger of movement with every query named, one receipt from a lost question, and one from a wrong claim that was corrected. Nothing is summarized as a score that went up. If the query is not named, it is not on the page.
Real case studies land here in November, with permission, with receipts blurred where they show a client’s own portal.