Can I run this process myself?

Yes. Every stage is on this page and on the portal. The Map gives you the measurement, the battle map, the accuracy audit and the ledger, and you do the writing and the corrections from the diagnosis. Most owners look at the eight stages and choose done for you, but the choice is yours.

Which engines are measured?

Eight: ChatGPT, Perplexity, Claude, Gemini, Grok, Google AI Overviews, Google AI Mode and Copilot. Every question on the panel goes to all eight, several times, every month.

How long until something moves?

Flips typically take 60 to 90 days after the engines index a change. Single-month moves are treated as noise until they hold across a deeper sample. The ledger marks confirmed and provisional movement separately.

Do you guarantee placement in AI answers?

No. Engines decide what they cite. Eidomai guarantees that every answer behind the measurement is saved and shown to you, corrections go to every source we can identify, the content is correct and shaped so an engine can use it, and the next measurement reports what happened.

What is entity accuracy?

The share of AI answers that name you and describe what you do now. A company that repositioned can be named often and still be described as its old business. It is scored apart from visibility, from each answer’s own words, against the current and legacy categories you confirmed at intake.

The verbatim answer an engine gave, saved at the time it was given, with the sources it cited. Every number on the portal points back to one.

Is this an AI visibility tracker?

It includes one. Stage three asks your buyers' questions on eight engines and saves every answer; stage four puts the result on one page. The other six stages are what a tracker does not do: your facts confirmed first, every claim the engines make about you judged, a brief for every question you are losing, a draft check before anything is published, and the same questions asked again next month with the score kept. A tracker tells you a number. This tells you what to do and whether it worked.

How it works: see, answer, prove, in eight stages

01 · Intake · See

Your facts, your market, your competitors. Confirmed by you.

Gemini

Q: What does [the brokerage] do?

[The company] is a technology platform designed to modernize and improve student transportation services, primarily for K-12 schools and school bus operators.

A flat-fee residential real estate brokerage. Real answer, name removed. The fact sheet is what catches this.

Pick your industry. Its advertising rules go into every brief, every prompt and every draft check from day one. Then we get the facts about your business straight, and you confirm them. Everything AI says about you is judged against that list.

What you get

A fact sheet you confirmed, live on your portal
Your market defined the way the engines actually search it
A competitor list built from who shows up in AI answers, not who you assume

Outputs: Fact sheet, market definition, competitor set
Fact sheet source: Your site and Google Business Profile, corrected by you
Market: Carried in the request, not the question wording
Competitor rule: Tracked only if it appears in answers to your buyer questions
Entity rule: A founder’s name is not the organization’s name

Competitor set calibration, one real client

Names before10

Names after check23

Share of voice corrected from 18.4 to 11.9 percent with the mention rate unchanged. That is how you know the change was surgical.

The methodology

Pick your industry. Its advertising rules go into every brief, every prompt and every draft check from day one.

Everything downstream is judged against what we collect here, so the first stage is the least glamorous and the most important. It produces three things: a fact sheet, a market definition, and a competitor set. All three are yours, all three are visible on your portal, and nothing gets measured until you have looked at them.

The fact sheet is the list of true statements about your business that an AI engine could get wrong: services you offer and ones you have stopped offering, every location with its address, the names of the people who work there, insurance panels and payment types, hours, credentials, the year you opened. We draft it from your site and your Google Business Profile. You correct it. From then on it is the standard every claim is judged against, and nothing you have not confirmed is ever treated as fact, including by us.

The market definition matters more than it sounds. The same question asked from two cities returns two different answers, and a place name is often ambiguous. A San Marcos clinic measured without a state is partly measured against San Marcos, Texas. We found that in our own data, on a real client, four questions deep, and now every panel carries its market in the request itself rather than in the wording of the question.

The competitor set starts with the names you give us and then gets checked against reality. Before any competitor is tracked, we confirm it actually appears in answers about your buyer questions. A rival you worry about who never shows up in an AI answer is not a competitor in this channel. A regional health system you never think of as a rival, that appears in one answer in five, is. In one calibration the set went from ten names to twenty-three, and share of voice corrected from 18.4 to 11.9 percent without the mention rate moving at all, which is how you know the change was surgical.

One rule from this stage carries through all of them: a founder’s name is not the organization’s name. An answer that names the person who invented your field is not an answer that names your practice. The two are measured separately and reported side by side, because we once counted them together and it inflated a client for months.

02 · Panel · See

The questions your buyers ask, written down and versioned.

Panel v2026-09

Q: Northshore Physical Therapy, 46 questions, 8 engines

"Best physical therapist for runners in Encinitas" · "Does Northshore PT take Medicare?" · "Physical therapy after ACL surgery Carlsbad" · "Cash pay physical therapy North County, is it worth it?" · "Dry needling near me Encinitas"

Sample panel excerpt, fictional client. Five of forty-six questions.

Sample data

We write down the questions your next customer asks before they know your name. You read every one and add what we missed.

What you get

The questions your buyers actually ask
A frozen set, so this month compares to last month
Five questions on a weekly watch if you want a faster signal

Panel size: Twelve to twenty questions, usually
Written as: The problem, not your name
Versioning: Frozen on approval, changed only at a month boundary, old versions readable
Monday watch: Up to five questions re-asked weekly

Question shapes on a panel, and what each pulls

Best-of: Forums, review sites, video
Alternatives: Comparison pages
Does this place do X: Your own site, your Google Business Profile
Informational: Reference pages, publishers

The panel mixes shapes on purpose, so the map shows the whole shape of demand and not the flattering slice.

The methodology

A measurement is only as good as its questions. The panel is the fixed set of buyer questions, usually twelve to twenty, that we ask every engine every month. Not your name. The problem. "Best physical therapist for runners in Encinitas." "Trauma therapist near me who takes my insurance." "Hospice care options in North County." The questions a person types when they do not know you exist yet.

We draft them from your market, your services and your competitors, then show you every one and ask what is missing. The questions you never thought to ask are usually the point. A practice that leads with athletic performance and has never asked whether the engines name it for sports rehab is about to learn something.

Each question is written in the shape buyers actually use, which differs by engine and by intent. A best-of question, an alternatives question, a does-this-place-do-X question and a plain informational question pull different kinds of sources and produce different kinds of answers. The panel mixes them on purpose so the battle map shows where you hold and where you do not across the whole shape of demand, not just the flattering slice.

Once you approve it, the panel is frozen and given a version number. Question text is the measurement; change the wording and every trend line restarts. So a panel changes only at a month boundary, with the change logged, and the old version stays readable. When we fixed the San Marcos ambiguity, the corrected panel shipped as a new version, dated, with the four affected questions named, so nobody reading the ledger later mistakes a wording fix for a market move.

You can propose new questions any time. They join the next version. Five of them can also be put on the Monday watch, where they are re-asked weekly between the monthly runs, which is the fastest honest signal we know how to give.

03 · Measure · See

Eight engines, every question, several times, with the receipt saved.

Perplexity · Sept 9

Q: Best physical therapist for runners in Encinitas

For runners in Encinitas, two clinics come up repeatedly: Coastal Motion PT, which runs a gait analysis program, and Encinitas Sports Rehab, known for return-to-running protocols. Sources: yelp.com, coastalmotionpt.com/runners

Sample receipt, fictional client. Northshore is not mentioned. The answer and its two cited sources are kept as given.

Sample data

Every month, eight AI engines get every question, and every answer is saved word for word. Nothing on your portal is a score without the real answer behind it.

What you get

Eight engines, every question, every month
Every answer kept, so you can read what the engine said
Fair scoring: when an engine names nobody, nobody wins that one
The competitors you choose, scored by the same rules, side by side

Engines: ChatGPT, Perplexity, Claude, Gemini, Grok, Google AI Overviews, Google AI Mode, Copilot
Search: On for ChatGPT and Gemini, so answers carry the sources they read
Samples: Each question asked more than once per run; split or changed cells re-asked to five samples
Kept: The verbatim answer, every time
No-name answers: Classified separately. Nobody wins them, including competitors
Prominence: 1 passing, 2 described, 3 featured, plus position in the answer
Topics: Every question tagged, so topic ownership is counted: yours, a competitor’s, or nobody’s
Benchmark: The competitors you choose, scored by the same rules from the same answers. No extra credit, including for you

What the honest denominator does to a coverage number

Smallest lift seen1 pts

Largest lift seen8 pts

Excluding answers where no business was named moves every client up between one and eight points. The methodology card prints which denominator you are looking at.

The methodology

Every question on the panel goes to eight engines: ChatGPT, Perplexity, Claude, Gemini, Grok, Google AI Overviews, Google AI Mode and Copilot. Each engine gets each question more than once in a run, because an engine asked the same thing twice will sometimes name you once. The verbatim answer is kept every time. That saved answer is the receipt, and everything else on the portal points back to one.

The engines that can search, search. ChatGPT and Gemini are called with web search on, so their answers arrive with the sources they actually pulled rather than from training memory. That distinction is not academic. Before we turned it on, those two engines were mostly declining to name anyone for local questions, and we were recording those refusals as losses. Two of eight engines were measuring a refusal rate, and every client in the book looked worse than they were. The fix was an engine version change, dated in the change log, and the numbers before and after it are not compared to each other.

Answers that name nobody are classified separately. Sometimes the engine declines to rank anyone, sometimes the question was informational, sometimes Google simply does not render an AI Overview. Nobody wins those answers, including your competitors, so they are reported as no-names or no-answer rather than as you losing. The honest denominator moves every client up between one and eight points, and it is printed on the methodology card so you can see which denominator you are looking at.

A citation is a page the engine read. A search result page is not a citation and is never counted as one. Redirect links are resolved to the real hostname, because a source map full of Google redirects is useless for outreach. The rule that decides what counts is versioned, and its change log is printed on the same card.

Being named is scored by how, not just whether. A passing mention in a list of eight is worth less than a paragraph that describes you, and a paragraph is worth less than a recommendation. Every answer that names a business gets a prominence score (1 passing, 2 described, 3 featured) and a position in the answer, alongside the mention, citation and recommendation. Every question on the panel is also tagged by topic, so the map can say which topics you own, which a competitor owns, and which nobody owns yet.

The benchmark set, the competitors you choose to be measured against, is scored by exactly the same rules from exactly the same answers. Nobody gets extra credit, including you. Visibility, questions where named, prominence and how often each company’s own site is cited sit side by side on one scoreboard.

The measurement runs once a month on the whole panel, and on demand for the questions behind a single piece of content when you ship something and want to know that day whether it moved. The monthly run is the trend. The on-demand run is a reading. Both are labeled as what they are.

One line appears under every number we publish, and it belongs here too: API responses approximate but do not exactly match consumer app answers; we report these numbers as trend and share of voice comparisons, never as absolute truth.

04 · Battle map · See

Every question, every engine: held, lost, or nobody’s.

“Physical therapy after ACL surgery, North County”

ChatGPTYou are named. 8 of 8 engines name Northshore.

Northshore Physical Therapy in Encinitas runs a post-surgical ACL program with return-to-sport testing. Coastal Motion PT and Encinitas Sports Rehab also offer rehab...

“Best physical therapist for runners in Encinitas”

PerplexityCoastal Motion PT is named. 2 of 8 engines name Northshore.

For runners, Coastal Motion PT is frequently recommended for gait analysis and return-to-running plans. Movement Lab is another option in Carlsbad...

“PT for plantar fasciitis without a referral”

GeminiNobody is named consistently. Open territory.

In California you can see a physical therapist without a referral for a limited period. Look for a clinic that treats foot and ankle conditions...

you are nameda competitor is namednobody yet

Expand the full map (46 questions, 8 engines)

Who each AI engine names for each of your buyer questions. The gauge up front is how many of the eight name you. In the cells, a green dot means you are named, a red dot names the competitor holding that answer today, and a hollow dot means nobody is named consistently yet.

Who holds the answers you are not winningCoastal Motion PT 9Movement Lab 6Encinitas Sports Rehab 4nobody yet 27

You	Buyer question	ChatGPT	Perplexity	Gemini	Claude	Google AIO	AI Mode	Copilot	Grok
8/8	Physical therapy after ACL surgery, North County	You	You	7/8You	You	You	You	You	You
7/8	Sports rehab clinic open Saturdays, North County	You	Coastal Motion	You	You	You	6/8You	You	You
5/8	Does Northshore PT take Medicare?	You	You	wrong claim	wrong claim	Open	You	You	You
5/8	Physical therapy for shoulder impingement Carlsbad	You	You	Open	You	Open	You	Movement Lab	You
2/8	Best physical therapist for runners in Encinitas	Coastal Motion	Coastal Motion	5/8Coastal Motion	You	Coastal Motion	Open	You	Open
2/8	Dry needling near Carlsbad	Movement Lab	Open	Movement Lab	You	4/8Movement Lab	Open	You	Movement Lab
1/8	Pelvic floor physical therapy Encinitas	Encinitas SR	Encinitas SR	Open	Open	Encinitas SR	You	Open	3/8Encinitas SR
1/8	Rotator cuff rehab Carlsbad	Coastal Motion	Coastal Motion	Open	Coastal Motion	Open	Coastal Motion	You	Open
1/8	Cash pay physical therapy North County, is it worth it?	Open	Movement Lab	Open	Open	Open	You	Open	Open
0/8	PT for plantar fasciitis without a referral	Open	Open	Open	Open	Open	Open	Open	Open

10 of 46 questions shown · sample data

The portal, on the fictional Northshore Physical Therapy set. Sample data.

Who each AI engine names for each of your buyer questions. The gauge up front is how many of the eight name you. In the cells, a green dot means you are named, a red dot names the competitor holding that answer today, and a hollow dot means nobody is named consistently yet.

Who holds the answers you are not winningCoastal Motion PT 9Movement Lab 6Encinitas Sports Rehab 4nobody yet 27

You	Buyer question	ChatGPT	Perplexity	Gemini	Claude	Google AIO	AI Mode	Copilot	Grok
8/8	Physical therapy after ACL surgery, North County	You	You	7/8You	You	You	You	You	You
7/8	Sports rehab clinic open Saturdays, North County	You	Coastal Motion	You	You	You	6/8You	You	You
5/8	Does Northshore PT take Medicare?	You	You	wrong claim	wrong claim	Open	You	You	You
5/8	Physical therapy for shoulder impingement Carlsbad	You	You	Open	You	Open	You	Movement Lab	You
2/8	Best physical therapist for runners in Encinitas	Coastal Motion	Coastal Motion	5/8Coastal Motion	You	Coastal Motion	Open	You	Open
2/8	Dry needling near Carlsbad	Movement Lab	Open	Movement Lab	You	4/8Movement Lab	Open	You	Movement Lab
1/8	Pelvic floor physical therapy Encinitas	Encinitas SR	Encinitas SR	Open	Open	Encinitas SR	You	Open	3/8Encinitas SR
1/8	Rotator cuff rehab Carlsbad	Coastal Motion	Coastal Motion	Open	Coastal Motion	Open	Coastal Motion	You	Open
1/8	Cash pay physical therapy North County, is it worth it?	Open	Movement Lab	Open	Open	Open	You	Open	Open
0/8	PT for plantar fasciitis without a referral	Open	Open	Open	Open	Open	Open	Open	Open

10 of 46 questions shown · sample data

The portal, on the fictional Northshore Physical Therapy set. Sample data.

Sample data

One screen that answers the question you actually have: where do I stand. Green where an engine names you, red where it names a competitor, grey where it names no one.

What you get

Which questions you hold, which a competitor holds, which are up for grabs
Who is getting the call today, by name
The saved answer one click from every square

Rows: Your questions
Columns: The eight engines
Cell: Held, lost, or nobody’s. The answer one click away
Scored separately: Mention, citation, recommendation
Confidence: Split samples shown on the tile; provisional cells drawn dashed

Coverage, sample client

You hold 18A competitor holds 21Nobody holds 7of 46

Northshore Physical Therapy, fictional sample. The seven nobody holds are the cheapest ground on the map.

Questions held per engine, sample client

CHATGPT5 of 6

PERPLEXITY3 of 6

CLAUDE2 of 6

GEMINI3 of 6

GROK1 of 6

AI OVERVIEWS2 of 5

AI MODE1 of 5

COPILOT1 of 6

The methodology

The battle map is the measurement laid out so an owner can read it in a minute. Rows are your questions. Columns are the engines. Each cell is held (an engine named you), lost (an engine named a competitor and not you), or nobody’s (no business was named). The receipt is one click from every cell.

Across the top sits coverage: the number of questions where at least one engine names you, out of the panel. Under it, who holds the rest. In the sample on our home page, Northshore Physical Therapy holds eighteen of forty-six questions, a competitor holds twenty-one, and nobody holds seven. Those seven are the cheapest ground on the map, and the twenty-one tell you exactly who is getting the call today.

Three things are scored separately because they are different things: a mention, a citation, and a recommendation. Being named in passing in a list of six is not the same as being the answer, and an engine linking to your page is not the same as an engine telling someone to call you. The recommended-first rate is the number most owners end up watching.

The map also shows how sure it is. A cell where the samples disagreed shows the count on the tile, so a result won three times out of three is never displayed as if it were the same as one won once. Any cell that split, or that changed hands since last month, is asked again until it is at least five samples deep. A move counts as confirmed only when the answer held across that deeper set. Anything shallower is drawn provisional, in a dashed edge, and is never counted as proof. In September that re-sampling retired about a quarter of the flips a three-sample read had claimed. We would rather show you fewer wins that are real.

Every battle map carries a methodology card: the panel version, the market it was measured from, which engines accept a location and which answer nationally, the sampling depth, the scoring rule, and the date. It is the same card whether you are on The Map or Done for you. The Map is the product, and the card is what makes it a measurement instead of a chart.

05 · Accuracy · See

Whether the engines know what you do now, and every claim they make, judged.

Gemini

Q: Where is [the childcare center] in San Diego?

The [childcare center] in San Diego is a special philanthropic program run by [a children’s hospital foundation].

A locally owned childcare provider. Real answer, names removed. Parents looking for daycare were pointed at a donation page.

Being named is half the job. Being named correctly is the other half. We check whether AI understands what you do now, check every claim the engines make about you against your facts, and trace the wrong and outdated ones to the page that taught them.

What you get

Entity accuracy: how often AI describes what you do now, not what you used to do
Every wrong claim about you, listed, with outdated ones apart
The page behind each one
A fix plan for each, and a weekly watch on Done for you

Asked: Each engine, about you by name, every run
A claim is: Any factual statement: service, location, person, panel, price, hour, year
Understood as: Each answer that names you, placed in your own current or legacy categories, from its words only
Entity accuracy: The share of those answers that describe what you do now. Scored apart from visibility
Judged against: The fact sheet you confirmed. Correct, incorrect, outdated, unverifiable
Not scored: Sentiment. A wrong claim delivered warmly is still a customer who never calls

July 2026 audit across 18 panels

Claims checked398

Flatly wrong48

All 48 got a documented fix plan.

How the engines get it wrong, from the published library

The wrong company entirely7

You do not exist5

People who do not exist3

Right business, wrong place4

Wrong address, wrong phone, wrong website5

Wrong price, wrong product, wrong terms5

The methodology

Half the risk is being mentioned wrong. Monitoring tools count mentions and score their mood. We read them. Alongside the buyer questions, every run asks each engine about you by name, and every factual statement in those answers becomes a claim: a service, a location, a person, an insurance panel, a price, an hour, a year.

Being named is not the same as being understood. A business that repositioned can be named often and still be described as what it used to be. So every answer that names you is also classified: which of your own categories does it put you in? The categories come from intake, the current ones you chose and the legacy ones you left behind, and each answer is classified from its own words only, never from what we already know about you. Entity accuracy is the share of answers that name you and describe you in a current category. It is scored apart from visibility, because a company can gain mentions and lose accuracy in the same month.

Each claim is judged against the fact sheet you confirmed in intake. Correct, incorrect, outdated, or unverifiable. Nothing is judged from memory, and nothing you do not publish yourself is ever published by us in a correction. In one month across the book, 398 claims were checked and 48 came back flatly wrong. Some were small. Some described a real estate brokerage as a school bus company, or told parents that a childcare center was a hospital donation page. All 48 got a documented fix plan.

Outdated is its own verdict. A claim that was true of the old company is not a mistake the engine invented, and the fix is different: an old profile page, a retired product page that still resolves or still gets cited, a directory that never heard about the change. Outdated claims are listed apart from wrong ones, so the redirect or the updated profile gets done first.

A wrong claim almost always has a page behind it. Engines cite what they read, and what they read is often a directory listing from 2022, a press mention from a previous owner, or a page on your own site that was true four years ago. Tracing the claim to its source is the diagnosis. Correcting the source is the fix. You cannot edit an engine, but you can change what it finds.

Sentiment is a different question from accuracy and it is the one every other tool answers. The trouble is that a false statement delivered warmly scores as positive. An engine can confidently tell a patient that you do not take Medicare, in a friendly tone, and a sentiment tracker will file it under good news. A wrong claim is not a mood. It is a customer who never calls to check.

On Done for you a weekly watchdog runs the branded questions between the monthly audits, so a new wrong claim is caught in days rather than weeks. The accuracy tab on your portal lists every claim, its verdict, its source, its fix and its re-measure date. The public version of that, anonymized, is the wrong-answers library on this site.

06 · Diagnose and brief · Answer

Why you lost the question, and the content built to compete for it.

Brief · Northshore · lost question 14

Q: Best physical therapist for runners in Encinitas

Held by: Coastal Motion PT (Perplexity, Gemini, AI Mode). Sources: coastalmotionpt.com/runners, yelp.com, a 2025 Encinitas Advocate piece. Content to write: a running injury and gait program page, with the two clinicians named, return-to-run protocol described, Encinitas and Carlsbad both stated. Must not claim: Medicare figures, any outcome percentage.

Sample brief header, fictional client. The real brief runs two pages and names every source.

Sample data

For every question you are losing: who has it, why, and what content would have to exist for an engine to name you instead. That becomes the prompt for that content.

What you get

Who holds each lost question and which sources put them there
The prompt for the content built to compete for it, from your facts in your voice
A to-do list, not a chart

One brief per: Lost question
It states: The question, the engines that lost it, who holds it, the sources they hold it with
It carries: The facts the content must contain, the facts it must never claim, your voice rules
Shape: Direct answer first, every target question covered, your name as the entity, nothing outside verified facts
Sources scored by: Influence, opportunity, attainability. Your domain and competitor domains excluded

Which kind of content earns which kind of question

Best-of: Forums, review sites, video
Alternatives: Comparison pages
Does this place do X: Your own site, your Google Business Profile
Informational: Reference pages, publishers

Same underlying data as a citation dashboard, except one of us hands back a to-do list.

The methodology

A diagnosis you cannot act on is a chart. So every lost question on the map gets the same three answers: who holds it, which sources put them there, and what would have to exist for an engine to name you instead. The third answer becomes a brief.

The source map is where the diagnosis starts. For each lost question we look at what the engines cited when they named your competitor. Your own domain and every competitor domain are excluded by rule, because neither is an outreach target. What is left is scored by influence, opportunity and attainability. A directory you are not listed in, an association page that names three members and not you, a local publication that quoted your rival. Same underlying data as a citation dashboard, except one of us hands back a to-do list.

Sources are reported by question shape, because engines behave differently by shape. A best-of question pulls forums, review sites and video. An alternatives question pulls comparison pages. A does-this-place-do-X question pulls your own site and your Google Business Profile. The kind of content that earns each one is different, and the brief says which kind you are writing.

The brief itself is tied to one lost question. It states the question, the engines that lost it, the competitor that holds it, the sources they hold it with, the facts from your sheet that the content must contain, the facts it must never claim, and the shape the content should take so an answer engine can lift from it: a direct answer up front, every target question covered, your name as the entity, no figure outside your verified facts. It is written by a person and it reads like one wrote it. On Done for you every lost question gets one. Teams with their own writer can have the briefs alone, ready to hand to whoever writes for you.

Wrong claims get a brief of their own, a correction asset: the true statement, the source it needs to reach, and the request to send. Most corrections are one email or one form. The hard part was knowing which one.

07 · Publish and correct · Answer

Written, approved, shipped. By you from the brief, or by us.

Portal · Work list · Draft check

Q: Running injury and gait program page, draft 2

Reads human: 91 of 100. Liftable: 6 of 7. Missing: Carlsbad location not stated in the first 200 words. Placeholder unresolved: [clinician credential]. Not shipped.

Sample draft check, fictional client. Two scores, one blocker, and a person decides.

Sample data

The content gets written, checked against your facts, and published. By you on The Map, by us on Done for you. On The Scan, you get one brief a month to write from. You approve every word either way.

What you get

Content on your site that says the true thing plainly
A draft check before anything goes live, including every sentence against your industry's rules
Corrections sent to the listings and directories the engines trust

Draft check, score one: How human it reads, scored against the published signs of machine writing, by density
Draft check, score two: Whether an answer engine can lift it: direct answer, every question covered, your name as entity, no unverified figure
Gate: Nothing publishes on Done for you without your approval; unverified facts stay visible placeholders
Corrections: Sent to the source the engine trusts; logged with sent and confirmed dates

A draft check, sample

Facts3/3

Reads human91

LiftableYes

ShippedSept 14

Both scores are advisory. A person still decides.

The methodology

This is the stage where the plans actually differ. On The Map you take the diagnosis and write from it yourself. On Done for you we brief it, write it and place it, and you approve every word before anything is published. The measurement, the map, the audit and the ledger are identical either way. What changes is whose hands are on the keyboard.

Before a draft ships, whoever wrote it can paste it on the Briefs tab and get two scores. The first is how human it reads, scored against the published signs of machine writing, by density. The second is whether an answer engine can lift it: a direct answer up front, every target question covered, your name as the entity, no figure outside your verified facts, no never-true claim. It also checks each sentence against your industry's rules, names the rule, and suggests a rewrite. Both scores are advisory. A person still decides.

Nothing on Done for you publishes without your approval in the portal, and every unverified fact in a draft stays a visible placeholder until you resolve it. We would rather ship content a week late than ship content that teaches an engine a new wrong claim about you. The accuracy layer exists because other people’s pages did exactly that.

Corrections go to the source the engine trusts, which is rarely your own site. A directory update, an association profile, a Google Business Profile edit, a note to a publication that got a fact wrong in 2023. Each one is logged with the date it was sent and the date it was confirmed, because the re-measure has to know when to expect movement.

When content ships, you mark it shipped and the date lands on your trend chart. Spend a credit and the questions it targets are asked again the same day on all eight engines. That reading does not change the month’s trend. It tells you whether the engines have seen it yet, which is a different and useful thing to know.

Engines decide what they cite. Nobody can promise placement, and anyone who does is guessing. What we promise is that the content will exist, it will be correct, it will be shaped so an engine can use it, and the next measurement will say whether it did.

08 · Re-measure and the ledger · Prove

Next month, the same questions. The ledger keeps score.

Ledger · Aug to Sept 2026

Q: Northshore Physical Therapy · movement

+ "Physical therapy after ACL surgery Carlsbad" · Gemini · lost to held · confirmed 5/5 · content shipped Aug 14. + "Does Northshore PT take Medicare?" · Copilot · wrong claim corrected · directory updated Aug 20. = "Best physical therapist for runners in Encinitas" · Perplexity · still held by Coastal Motion PT · brief 14 in progress.

Sample ledger excerpt, fictional client. Every line names the query.

Sample data

Next month, same questions, same engines. The ledger shows what moved after the work went live, with the saved answers behind it. A gain only counts once it holds.

What you get

A line for every question that changed hands, with the content that did it
A monthly report in plain language
On Done for you, AI referrals and calls sitting next to the map

A line names: The question, the engine, what it was, what it is now, what shipped in between
Confirmed flip: Holds across the deeper sample. Anything shallower is marked provisional
Cadence: Monthly report on both plans; outcomes view on Done for you
Outcomes: AI referral sessions and conversions from Google Analytics, labeled a floor, not a total

When published content shows up in the answers

60 to 90 days

Content published

Indexed

Flips start

Confirmed

Single-month moves are noise. Flips take 60 to 90 days after indexing, and an engine can name you on a Tuesday and not on a Thursday. Trend, never truth.

The methodology

A month later the same panel goes to the same engines, and the ledger records what moved. Every line names the question, the engine, what it was, what it is now, and what shipped in between. Not a score that went up. A question you did not hold on Perplexity in August that you hold in September, with the content that was published on the 14th sitting next to it.

Single-month moves are noise. Flips take 60 to 90 days after indexing, and an engine can name you on a Tuesday and not on a Thursday. So a flip is confirmed only when it holds across the deeper sample described in the battle map stage, and the ledger marks the difference between confirmed and provisional in plain sight. Trend, never truth. We would rather show you a smaller number that stays true than a bigger one that evaporates.

The movement report is the ledger with a narrative: what shipped, what moved, what did not, and what next month’s briefs are aimed at. It goes out monthly on both plans. On Done for you it also carries the outcomes view, which joins Google Analytics to the visibility numbers so AI referral sessions and conversions sit next to the map. That number is labeled a floor, not a total, because engines send people who arrive typing your name into a browser and never show up as a referral.

The ledger is also how the process corrects itself. When two independent instruments disagreed about one of our clients, the ledger is where we found that a founder’s name had been counted as the organization for months. The fix, the restated numbers and the date all went into the ledger, because a measurement that cannot record its own mistakes is not one you should trust with anyone else’s.

Then the loop turns again. Intake facts get updated when something changes. The panel picks up the questions you proposed. The competitor set gets checked against the new answers. That is the whole product: not a report, a loop, with a ledger that gets longer every month you run it. Every stage of it is on this page because a prospect who reads it understands why the monthly work is worth paying for, and a client who would rather run it themselves can.

See. Answer. Prove. Eight stages, every month.

Your facts, your market, your competitors. Confirmed by you.

The questions your buyers ask, written down and versioned.

Eight engines, every question, several times, with the receipt saved.

Every question, every engine: held, lost, or nobody’s.

The battle map

The battle map

Whether the engines know what you do now, and every claim they make, judged.

Why you lost the question, and the content built to compete for it.

Written, approved, shipped. By you from the brief, or by us.

Next month, the same questions. The ledger keeps score.

Your AI agent already knows its way around.

Asked about the process.

Find out what AI says about you.