Every client gets the same measurement. What you are choosing, per client, is how much of the work gets done and who does it. Here is how to pick, and how to know when a client has outgrown the plan they are on.
Twenty questions a buyer in the client’s market asks. Eight engines. Every month. A battle map, a one-page handout and a monthly report, all with your logo. The accuracy check that lists what the engines state as fact about the client, right and wrong.
The map, measured fresh every month, and one brief a month for a question the client is losing. Someone writes one piece. For a client who is not sure yet, a small client, or a pause.
Partner does: the monthly meeting with the handout. Someone writes one piece a month.
Every red cell becomes a task with a brief, a copy-ready prompt and the client’s industry rules. The draft check reads the work before it ships. The accuracy file comes with a correction plan. For a client whose team, or yours, writes and publishes.
Partner does: the meeting, the work list, the writing (in-house, vendor or the client), the corrections.
Everything on The Map, plus three tasks a month done by Eidomai under your name. The map decides which three: an answer page for a question the client is losing, a correction for a wrong claim, or a presence task on a source the engines rely on. We send you the data sheet, the report and the handout. You run the meeting. For a client where nobody will write, or where marketing gets reviewed before it ships.
Partner does: the meeting. That is the whole list.
The Scan to The Map. The client is losing more questions than one brief a month can cover, and someone is shipping the brief. They are doing the work. Give them the whole list.
The Map to Done for you. Briefs have sat open two months running with nothing shipped, or the client is in a reviewed industry with wrong claims open and nobody sending corrections. Nobody is doing the work. Three tasks a month gets it done.
The account list marks both cases as Ready to move up, with the reason in one line. The reason is what you say in the meeting; the handout is what you hand over.
A map that moves keeps a client. The month-over-month view shows green cells that were red. A map that never changes is a client who leaves. Moving a client to the plan where the work gets done is retention before it is revenue.
The Scan and The Map are measurement. Most partners pass them through or fold them into a retainer; the one rule is that an itemized Map or Scan on a client’s invoice is at the same price the client would pay us directly. Done for you is different: it is your program, at your price, delivered under your name. The pricing sheet in your Owner view has the numbers.
You never have to explain Eidomai to a client. The battle map does that. You have to decide, per client, how much of the work the map calls for will get done, and by whom. That decision is the plan.