Three emails to existing clients, a few days apart, then one for prospects. Written to be sent from the account manager. No "reply by" lines. Bracketed items are for the partner to fill in.
Email 1: the question
Subject: Quick one: does AI recommend [Client]?
[First name],
Your customers are asking ChatGPT and Google's AI the same questions they used to type into search. "Best [type of business] in [city]." "Who should I call for [service]." The answer names a business. Sometimes it's you. Often it isn't.
We started measuring this for our clients. Eight AI engines, the 20 questions your customers actually ask, every month, with a one-page map of who gets named.
I ran yours. Want to see it?
[Name]
Email 2: the map
Subject: Your AI map (attached)
[First name],
Attached is your battle map for [month]. Green is where AI names you. Red is where it names someone else.
A few things I noticed:
- [One question you're named on]
- [One question a competitor is named on, and who]
- [One fact AI states about you that's wrong or out of date, if any]
The red cells aren't permanent. Each one is a piece of content we'd publish on your site to earn the answer, written to the rules of your industry and checked before it goes live. The next month we re-measure.
I'd like to add this to what we do for you. Twenty minutes to walk you through it?
[Name]
Email 3: the ask
Subject: Adding AI visibility to [Client]'s plan
[First name],
Here's what adding AI visibility to your plan looks like:
- Your battle map and report every month, in our regular meeting
- Three tasks a month, the map decides which: an answer page, an accuracy correction, or a presence task
- The facts AI states about you, checked and corrected
- [$___ a month], on your current [retainer / plan]
Say yes and I'll start the first scan. The first thing you'll see is a ten-minute questionnaire about your business, in your words. Everything we publish is built from it.
[Name]
Prospect email (after a prospect scan)
Subject: I asked AI about [Prospect]. Here's what it said.
[First name],
I ran a quick check on how AI assistants answer when someone in [city] asks for a [type of business]. Attached is the one-page result for [Prospect].
Short version: [one sentence, e.g. "ChatGPT and Google name you on 3 of 20 questions. [Competitor] is on 11."]
This is the kind of thing we fix for our clients. If you want to see what we'd do about it, I can walk you through it in 20 minutes.
[Name]
[Agency]