The battle map reads one question at a time. Topic ownership reads the same answers a level up. Every question on your panel carries a topic, and the answers are added up topic by topic to show who the engines put first in each.
The score behind it weighs how a business is named, not just whether. An answer that recommends a business counts for more than one that lists it, and a listing counts for more than a name in passing. So the owner of a topic is the business the engines lead with, not simply the one they mention most.
How to read it
What the screen is telling you.
- A topic is a group of questions about the same need, tagged when the panel is written.
- The owner of a topic is the business with the highest visibility across that topic's answers. A recommendation scores more than a listing, and a listing more than a passing reference.
- Your position is where you rank in that topic among everyone the engines named. Not named means no answer in that topic named you.
- A topic nobody owns yet is the cheapest ground on the map, the same way an open cell is.
What happens next. A topic a competitor owns is a group of lost questions with a common cause. The Diagnosis for any one of them usually applies to the rest.
Questions
People ask.
- Why topics and not just questions?
- Because a page earns a topic, not one wording of one question. Seeing that a competitor owns a whole topic tells you the page to write is about that need, not about one phrasing of it.
- Can I change the topics?
- Yes. They are part of your panel. Say which questions belong together, or which topic is missing, on Your Questions, and the next run uses the new tags. Changing them starts a new comparison, so month-to-month numbers are only compared inside the same version.