3. Content that earns the answer
Every red cell becomes a task on the work list. Each task has a brief: what the question is, who's being named instead, what the content needs to say, and the rules for your client's industry. Whoever writes gets the brief and a copy-ready prompt. The draft check catches what shouldn't ship. Next month the map re-measures.
Who writes is up to you: your team, your vendor off the exported briefs, or us under your name.
Briefs carry the industry rule pack (health, therapy, hospice, wine and spirits, investment advisers, broker-dealers, law, general FTC). The draft check scores reads-human, answer-ready and rules. A blocked draft can't be marked ready until the flagged line is fixed. The MCP connector lets Claude or ChatGPT pull the brief and write from it directly.