Step by step.
- On Your Context, find The Ledger Interview and press Start the interview (or Continue the interview if you have begun).
- Answer in your own words. A few sentences is perfect. Press Save and next. If a question is not for you, press Skip for now; it stays on the list.
- Keep going until it says That is the whole interview. Thank you. You can stop at any point and come back; every answer is saved as you go.
- Answer the three monthly questions when they appear in the add-to-context box. Ten minutes keeps the record current.
What happens next. Your next briefs carry your stories, your proof and your voice instead of placeholders, and the accuracy check has more to judge against.
Everything in the loop reads from the ledger, and the interview is how the ledger gets the things only you know: how the business started, who you are proudest of helping, what people try first before they find you, what you turn away, what your best reviews keep repeating, and what you never want said about you.
It takes about ten minutes, one question at a time, saved as you go. It is one of the four jobs that are yours and the one to do first, because a brief written from a full ledger is a page with your stories in it, and a brief written from a thin one is a page full of placeholders.
What the screen is telling you.
- The questions cover seven dimensions: about your business, setting the record straight, your voice, your proof, your stories, your customers, how you work. Each one is something a page about you needs and nobody but you can supply.
- The last question asks whether your name, your domain or your founder had a previous life: an earlier company under the same name, an old website, a former name. Say what it was and when it ended, so an engine repeating the old story can be corrected rather than called a liar.
- Answers are read by a person before they become facts a page can state, because they are written in your voice and need shaping. They show in Pending until then.
People ask.
- Do I have to do it in one sitting?
- No. Every answer is saved as you go, and the button changes to Continue the interview with the count left.
- What if I do not know an answer?
- Skip it. Nothing you skip counts against you; the brief simply leaves a placeholder where that fact would go, and you can answer later.
- Why does it ask about my worst reviews and the claims I never want made?
- Because the draft check needs to know what is never true about you, so it can block a page from saying it, and the accuracy check needs to know which claims to flag. Setting the record straight is one of the seven dimensions for that reason.