Step by step.
- On Continuous Improvement, under Pages we are improving, open a page. The dossier opens on its own address, so it can be shared with whoever does the work.
- Read Why this page. Each line is a signal with its number: clicks against the trailing average, a query within striking distance, a lost citation, a wrong claim that cites the page, a question the page is closest to.
- Read The numbers behind it: clicks, impressions and position from Search Console with the trailing figures, sessions and key events from GA4, the top queries with their own positions, the striking-distance query, and any split query.
- Read Where the AI engines cite this page: by month, then per engine with the questions it cited the page for, and the wrong claims whose answers cite it.
- Then The work this page calls for: each change with its kind, where it goes on the page, the copy to add or change, what it replaces, and the evidence it serves. The What stays box lists what must not be removed.
What happens next. Assign, edit the copy, mark it done: the actions on a dossier and on each change.
A dossier is the unit of work. Before it existed, the on-page work read as a list of suggestions with no reason attached. The dossier puts the reason first: this page, these numbers, this query it almost holds, this engine that stopped citing it, this wrong claim that leans on it. The changes come after, each one tied to a line of that evidence and placed on the page: the title, the opening paragraph, a heading phrased as the question, an FAQ block, a disambiguation sentence, structured data, an internal link from the page that splits the query.
What stays is as important as what changes. The preservation list names the headings and sections that already earn answers, so an edit never removes the thing that was working.
What the screen is telling you.
- A change marked Confirm before you use it has a figure or a claim to check first. It is shown, never hidden, so you can see everything the evidence asked for.
- The FAQ entries are one block with FAQPage structured data, not six separate edits. Add them as a section.
- After it shipped appears once the page has a done mark and a later measurement: the numbers at ship, then month by month, with the page's queries at ship and now. Trend, never causation.
- The owner card at the top shows who has the page, its status, its priority (pinned, or its score from the signals) and its target. The actions on it are explained on the next page.
People ask.
- Why is a page on the list with no change prescribed?
- It is there for the signals, such as a lost citation or a striking-distance query, and the next cycle writes the work once the evidence calls for a specific change. Pin it and set a target if you want it worked sooner.
- The dossier says a page is not on this month's list.
- The high-value pages are re-selected each month. A page that left the list keeps its owner and status, and comes back with them when it is selected again or when you pin it.
- Where do these numbers come from?
- Search Console and GA4 for your own site, through the data connection on the account, and our own monthly measurement for the citations and the questions. One month of movement is a trend, never proof that one change caused it.