Your industry's rules

Eidomai loads the advertising rules for the industry you picked, plus any rules you added. You see them on each brief, in the prompt you copy, and in the rules check in draft check. Change your industry or your own rules any time in settings.

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Eidomai loads the advertising rules for the industry you picked, plus any rules you added. You see them in three places: the "Rules for this content" block on each brief, the prompt you copy, and the rules check in draft check. When no sentence hits a rule, draft check says "No flags found against the [your industry] rules, version [number]. Ready for your review." Change your industry or your own rules any time in settings.

The industries with their own rules: health and medical; therapy and mental health; wine, beer and spirits; law; investment advice; securities brokerage (FINRA member); real estate; and hospice and home care. Every other business gets the FTC's truth-in-advertising rules.

How to read it

What the screen is telling you.

  • The "Rules for this content" block on each brief: what the content can't say, what needs proof, and what it must include.
  • The prompt you copy carries the same rules, so whatever AI writes the draft starts inside the lines.
  • The rules check in draft check flags a sentence, names the rule it hits and suggests a rewrite.
  • Your own rules, the lines your compliance team never lets you say, apply to your account and take priority over ours.
Questions

People ask.

Does this replace my attorney or compliance officer?
No, and it isn't meant to. Your reviewer approves everything before it goes live. What changes is what lands on their desk: a draft built to your industry's advertising rules, with every flagged sentence already marked, instead of a first draft they have to rebuild.
Does Eidomai make my content compliant?
No tool can promise that, and we don't. Every draft is built to published best practices for your industry, and draft check shows you each sentence that crosses a rule. A person on your team still reviews it before it goes live.
Do you handle patient or client information?
No. Eidomai reads public AI answers about your business. It never asks for patient or client records, and if a draft or fact sheet has patient details in it, the portal asks you to remove them before it saves. We don't sign business associate agreements, because we never handle patient or client information.
My industry isn't on the list.
Pick Something else. You get the FTC's truth-in-advertising rules, which apply to every business, plus any rules you paste in.
Our compliance team has its own rules.
Paste them in when you sign up, or later in settings. They apply to your account only, and they take priority when they conflict with ours.