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Competitors

Who your share of voice is measured against, how to change the list, and what the Competitor Lens shows.

How to · 2 minWho is on the competitor list, and how to change itYour Competitors shows who your share of voice is measured against, with the name variants counted for each. Add one with the form (name it the way customers say it, and where you run into them). Every proposal is checked against the measured answers before it joins the map.
How to · 2 minRelationships: competitor, affiliate, partner, directoryOn Your Competitors, the What each one is to you column records what every named business is: a competitor, an affiliate whose network you are in, a parent organization, a partner, a directory or listing site, a public body, a customer, or not sure. The diagnosis, the lens and the briefs follow it.
How to · 2 minThe Competitor LensThe same measurement run from each rival's chair: who threatens you most, on which questions, what they hold that you do not, and what their plan would probably say. Share of voice here is measured against the same panel as your battle map, so the numbers reconcile.